The last few month we looked for new products. Accidentely, our strategic Partner PAVONE joined forces with Structogram to create the frist CRM that allows you to manage „soft factors“ of your customers and individualize the marketing approach. Structogram is a scientific approach to the knowledge of the human nature. It is even certified in some countries as advanced training for medical personel. Structogram has been around for quite a long time and is available in many countries.
Informica, Ecoville and Inforga created the Structogram CRM competence center and now we are the only organisation in the world – apart from Pavone – that is certified to sell the PAVONE Structogram CRM. Yes, I am proud. The training was very interesting and sometimes very, very funny. I got to learn a lot about me and it does already help in my private and business live.
The last two days we attended the last training sessions required and they were held by the two Structogram master trainers, who had the idea of the CRM. For years they trained a method for optimizing the marketing process, but they always felt, they lacked the IT tool, to work with the method. Now they are using it already in their daily business. And this is important for the yellow bleeders. It’s based on Notes/Domino and they love it. As ever with a CRM, it took a while until everybody saw the power of it, but now they are hooked. PAVONE did a amazing job in implementing the Structogram method in its latest PAVONE Sales CRM and delivered an easy to use system – despite being a highly blue company speaking in Structogram terms 😉
And one of the most important features the thing as is – you guessed – offline capability. That’s something the competition will struggle with for a long time. For anybody out on the road, meeting customers, this is and has always been the big advantage. Now we just have to drop hints to PAVONE that the iPad is the perfect hardware for a customer meeting.