How to handle Facebook, Website and other social tools effectively – any idea?

I need help (professional help for my brain … yeah, I know). I had a bit of a shock this weekend. About a year ago, Swiss companies where not looking at social media, now it completely turned around. Already half of them are using it. It looks like we have to jump on the band wagon. (An please forgive my ignorance, but I just can’t get the hang of Facebook I even deleted my personal account a few years ago – or better deactivated, since Facebook seems to keep your account for a while).

Now, I would like to know from you, how to handle all those social tools today. For years it was just the website – which was hard enough to keep up to date – now we have Facebook, twitter, LinkedIn and whatever else comes up in the future. It is becoming almost a full position for a social media specialist, but if you are a small company that’s out of the question. Where do you put your energy, in your companies Facebook page or your website? Or is it rather Twitter? Are there tools, to write stuff once and have them at two different places? Would you mix a Facebook page and your website?
A lot of questions, but I try to find a way to work effectively with those tools, but I don’t even know where to start.

Ein Gedanke zu „How to handle Facebook, Website and other social tools effectively – any idea?“

  1. A question all of us are struggling with and one which doesn’t have one right answer. I think the non-negotiable piece of this puzzle is your website – that needs to stay updated no matter what. Next you should choose based on where YOUR customers are most likely to be in…there is no point in spreading yourself too thin and not doing a good job at any of them ! Also, there are so many integration tools available between Facebook, Twitter and Linkedin that you can almost focus on one and cross post to the others with minimal touch.
    My personal 2 cents

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