How about getting a more realistic exchange rate? As fas as I know, IBM still uses 1.6 Swiss Francs to the Dollar. The Dollar down to 0.8. That’s a bit overdoing it, don’t you think?
IBM could lower the price at least by 30% and still have enough safety margin, should the Swiss Franc fall. That old exchange rate is not going to happen again.
Oh, and they should tell people about it. That would help.