Today I got this link in the mail: http://www.campaignmonitor.com/stats/email-clients/
There is another one from 2009: http://www.campaignmonitor.com/blog/post/2839/email-client-popularity-june-2009/
Even though I think this is fantastic news for Apple, it’s bad news for Micro$oft and IBM.
But lets look at it a bit closer. The disclaimer explains, how they count the clients; whenever a recipient opens a mail from Campaingmonitor and loads the images. Sounds logic, but I would almost never add to the statistic, because most of the time, I don’t load the pictures. How many out there do this? Don’t know, neither probably Campaignmonitor. But since most users don’t care about it, let’s assume the numbers show at least a tendency.
If we take the numbers, as they are, older Outlook clients are on a decline and Outlook 2010 isn’t adopted fast enough to make up for it. On the other hand, mobile device clients are soaring and Apple has the bulk of it. Also Apple Mail is gaining. Entourage isn’t a factor and so is Notes. When I look at it, something springs to mind. Not the big, feature loaded Clients are hot, no, easy ones, web mail, mobile mail clients with just the basic functionality (Hey IBM, how many times I told you that NotesBuddy was a cool Email Client? Now you see why). Most people don’t need all that fancy stuff. Apple Mail is gaining, from my point of view, a very basic email client … but it looks like people like exactly that.
I just happen to look my gmail account today – I haven’t for about 2 or 3 month – and there are so many new features, it just isn’t intuitive anymore. That could explain, why google mail isn’t as hot, as they make us believe. It isn’t a forerunner. Even yahoo has (still) more users.
At least, from now on, we all have an argument against the „All-have-Outlook-at-home“ mantra.